Just Play is a sport for social development programme designed to target children aged 6-12 years.
Through the Just Play programme children learn, grow and explore sport in a positive and meaningful way.
Delivered by teachers, in primary schools (during school hours), and by community volunteers (after school hours), the programme engages children through active participation in an organised series of interactive football sessions. Through the integration of social messages into all sessions and activities, children learn to develop healthy lifestyle habits, include persons with disabilities, support and encourage gender equality and increase their school and community engagement.
Through the integration of social messages into all sessions and activities, children learn to develop healthy lifestyle habits, include persons with disabilities, support and encourage gender equality and increase their school and community engagement.
Developed and managed by the Oceania Football Confederation, with support from the Australian Government, the Football Federation of Australia, the New Zealand Government, UNICEF and the Union of European Football Association (through the UEFA foundation for Children), the program has reached 251,850 children across 11-Pacific island countries.
Based on the success of the Just Play programme in the Pacific, the Football Federation of Australia with the financial support of the Government of Australia proposed to give All India Football Federation (AIFF) the initiative to develop the Just Play Programme in India. Technical assistance was provided by OFC with the financial support of the UEFA foundation for children.
The Just Play Pilot in India was launched in July 2016 in the state of Kerala by the Kerala Football Association (KFA) in partnership with Government of Kerala and in the State of Maharashtra by the Western India Football Association (WIFA) in February 2017. AIFF will also expand the programme to other Indian states in partnership with FFA, the Government of Australia, OFC, the UEFA Foundation for Children, state governments and private sponsors.